OUR STORY
"We’re not a skincare company—we’re problem solvers. And the problem we uncovered was massive: the anti-aging industry isn’t just flawed. It’s designed to keep you aging."
Aviv Cohen, Founder
Looking deeper into the world of anti-aging, we discovered one of the biggest gaps we’d ever seen—between what science had discovered and what skincare brands were actually offering.
The industry felt like a hamster wheel—keeping people running in circles, always chasing the next product but never solving the problem. And that wasn’t a coincidence.
Women spent fortunes on products that delivered partial results—never addressing the root cause of aging. Every brand followed the same formula: sell more products, treat more symptoms—never solve the real problem.
There had to be a better way.
Then we uncovered what the industry had been ignoring: the work of Harvard Professor Dr. David Sinclair and the field of epigenetics.
Sirtuins—nature’s master regulators of aging—control how fast or slow our cells age. When activated, they don’t just slow down aging; they repair damage and restore youthful function.
While longevity scientists were proving that sirtuins could reverse key biological markers of aging, the skincare industry ignored it—because selling half-solutions was more profitable.
We knew the answers wouldn’t come from traditional skincare brands, where marketing beats science. If we wanted real solutions, we had to go where science drives the industry—not money.
So we went to South Korea, the global epicenter of beauty innovation. For the next 3.5 years, we worked alongside leading research labs, testing and refining a formulation designed to activate sirtuins, enhance cellular repair, and restore youthful function at the molecular level.
Every ingredient was selected for its biological synergy—not just for surface-level effects, but for deep, measurable changes in how skin ages.
But we discovered something even bigger: activating sirtuins alone isn’t enough. While they play a crucial role in regulating aging, they don’t work in isolation. For true skin transformation, three forces must work together—hydration, renewal, and cellular repair.
Most brands focus on just one thing—hydration, renewal, or repair. But without all three working together, results will always be incomplete.
That’s why we developed the TriCore™ Complex—a breakthrough framework designed to maximize each factor while reinforcing the others, creating the ideal conditions for youthful, resilient skin.
This revelation became the foundation of Gene-On Labs—a company dedicated to applying cutting-edge science to real anti-aging solutions.
But our vision goes beyond products. We’re here to change the way we think about aging altogether.
Through rigorous research, breakthrough science, and a commitment to real transformation, we’re proving that aging isn’t an irreversible destiny—it’s a process we can control. For the first time in history, we have the knowledge and tools to do it.
The choice is yours:
Will you stay trapped in the cycle—or take the first real step toward reversing aging?